Conning The Con - Part 3 - Friends & Neighbors
When I owned a publishing company, my Director of Marketing at the time, Angela Nicloy, shared the term "co-opetition." As a company with an abundancy mindset, and while the world of independent publishers was exploding, we knew we had a decision to make. We could be afraid of the competition--threatened by it, really--or we could embrace it with the knowledge that a rising tide raises ALL ships. We knew what we were about and what we had to offer. Other publishers maybe had