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Meet the Team

Behind At Fault


Jeri Shepherd
REji Laberje

Just Call her "RED"

Known to industry colleagues as "RED," the author behind the genre fiction and general audience works featured on this site and beyond has been in the writing industry for more than a quarter century in playwriting, children's books, sportswriting, biography, leadership, ministry, writing resources, genre fiction, and more. The author and one-time member of the Writer's Guild of America East is today a proud member of the International Association of Science Fiction and Fantasy Authors (IASFA), the Women's Fiction Writer's Association (WFWA), 20Booksto50K, the National Association of Independent Writers and Editors (NAIWE), and numerous other professional authors' online forums and organizations.


She has been many-times award-nominated (including the prestigious Newberry Medal), and is so far a 12-time #1 Bestselling author of 100+ titles (65 which became print publications), through traditional and independent publishers, across many genres, and with combined sales of over 600,000 books.

Before working in young adult and adult genre fiction as JERI SHEPHERD, she wrote under the name REJI LABERJE as a solo author and occasional co-author alongside celebrities, athletes, and leaders of industry.

Longtime client, ESPN's Dick Vitale, for whom she wrote one book and collaborated in various roles on an additional four publications says of her:


"…(she is) a very dedicated, talented, and organized writer (you would be) proud to be associated with. I highly recommend her in every way as she is multi-talented, and her work is very creative." 


Columbia College Adjunct Professor of Journalism and co-editor (of The 1969 Cubs by Fergie Jenkins and George Castle) Howard Schlossberg adds:


"Whether you work with or for (her), she is a bright light and fair, even-handed talent who shows respect for you and your work and treats you with professionalism and dignity. But don't get her wrong - she's a perfectionist who will make sure your and her work comes out right."


Red has led more than 85 book projects in multiple roles including: author, co-writer, editor, designer, publisher, consultant, coach, and marketer. In that last role, she's personally led 80 different authors to #1 Bestselling titles on lists with Amazon, Barnes & Noble, the former USA Today list, and others. Independent publishers adopting the proprietary marketing strategy with her training have increased that total of #1 Bestsellers by an additional 75 authors. The achievement proves the program's success as it has created more than 150 #1 Bestsellers (and an additional 30 authors who earned spots in the top 5 on Bestseller lists) since her marketing strategy's implementation in 2016.

The author has taught all aspects of writing, publishing, selling, and presenting from books at the pre-collegiate and university levels, as well as in the role of panel moderator, panel member, and guest speaker at many events and schools throughout her years. She's been a mentor and professor to writers of all ages and levels in both group and one-on-one settings.


Red is a veteran of the U.S. Air Force where she served as an Arabic Linguist and earned her degree in international communications. She's been all around the U.S. and world, but currently calls Waukesha, Wisconsin home. There, she and her husband since 1996 absorb a life with children, grandchildren, pets, and countless lakes where you will find her all summer. She enjoys the outdoors, service, arts, fitness, making and listening to music, travel, camping, sports (Go Bears!), games, movies, and time with family and friends . . . including the new friends she finds and makes while touring as an author.

Serious publishers and for film or television rights inquiries, please email:

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